In case you have been living under a rock the past couple days, Adidas has launched their social media campaign for the launch of their new jersey line for the NHL with the hashtag on twitter #FormTheFuture.
Unfortunately, even with all the shares, retweets, likes, etc, there hasnt been anything spectacular to report until this morning. You will most likely be seeing these teasers until the announcement. Every single team sharing the crest image is nothing you wouldnt already expect to see.
However, some teams have shown teasers this morning of the back branding logo which gives us a peak into some of the material going into the jerseys.
— Vancouver Canucks (@Canucks) June 15, 2017
Some collectors have been reminded of the Reebok Edge 1.0 issues, and seeing some of the material from the back photos became curious what that material in the photos are. Luckily, in the same photos, you can also see more breathable material surrounding the logos.
Once thing is certain, their campaign is pretty successful so far at creating hype leading up to the reveal. It appears the official reveal is June 20th.